The store is disguised as a grand house where cases of rare diamonds have been subtly integrated into the furniture of a comfortable salon.

Leviev

“The new Leviev salon in London’s Bond Street takes the jewellery world onto an entirely new level, both in terms of the rare and valuable diamonds it showcases, and the elegance and modernity of the salon itself. The shop design is the most perfect expression of today’s new understated, low-key luxury; welcoming and relaxed, yet immediately conjuring up an atmosphere of intense connoisseurship with an emphasis on exquisite materials and fine details.”
Vivienne Becker, Vanity Fair

Charged with designing the luxury jeweller’s first flagship store in London’s Old Bond Street, the team was keen to step away from conventional glass boxes on pedestals surrounded by sales desks.

Instead the mood is that of an elegant Mayfair town house where display cases have been integrated into bespoke domestic-style furniture. A polished plaster wall and limestone floor contrast with soft pleated silk and delicate chiffon on the opposite walls. Additional stores based on our design concept have since opened in New York, Singapore, Moscow and Dubai.

Location: City of Westminster, London

Date: 2005

Client: Leviev

Floor Area: 300 sqm

The design of the storefront included an engineered solution to guarantee security against potential ram raiders whilst maintaining the elegance of the 19th century Listed facade.
The shop design is the most perfect expression of today’s new understated, low-key luxury.
Vivienne Becker, Vanity Fair
A panelled VIP suite on the first floor is accessed via a leather-lined elevator with an integral bronze display case of rare diamonds.
Salon Privé with its leather-topped table and specialist overhead lighting for scrutinising the colour, clarity and cut of the diamonds.