![The main device is a series of bespoke perspex tube screens on castors reminiscent of giant shampoo foam bubbles. These ‘bubble screens’ incorporate demountable shelves and drawers and graphic display panels.](http://www.studiomackereth.com/app/uploads/2014/01/IMG_0543.jpg)
Bumble and Bumble
The US-based hair salon and retail company appointed Studio Mackereth to create well-designed and adaptable devices to enable more flexibility within the open-plan space.
Housed in an existing eight-storey industrial building in Manhattan’s Meatpacking district, the company was in need of an update that would improve navigation. That led the studio to design a series of moveable layers and elements to the top-floor space as well as the salon below, which would blur the traditional divisions seen between the retail area, gallery, café and photography studio.
Using a series of bespoke Perspex tube screens on casters, reminiscent of giant shampoo foam bubbles, it meant demountable shelves, drawers and graphic display panels could be used as needed.
![Early sketch view showing the layered effects created by the new screens, display and furniture to define specific areas of activity within the main space.](http://www.studiomackereth.com/app/uploads/2014/01/VIEW2revA.jpg)
![The Bubblescreens can be moved around to allow for changeable merchandising and also flexible use of the space for events such as catwalk shows during New York Fashion Week.](http://www.studiomackereth.com/app/uploads/2014/01/IMG_0539.jpg)